Fashion has a severe problem. It's one of the most polluted industries in the world. Next to the waste problem by over-production (fast fashion) and chemicals used in the production process, another big issue is the extremely poor working conditions for mostly all people sewing our clothes. Most of which stays completely in the dark for the consumer.
Enter blockchain*. This technology offers a new ways to enable transparency and consciousness about fashion production. One impressive pioneer is Provenance - an app that tracks the finished product from farm to retail. A label inside the garment offers access to this information.
My heart jumps of excitement about this technology being used to foster consumer power, better conditions in the supply chain, and education in general. Go, Transparent Company! (via)
Another good read, that takes the idea one step further: blockchain could be used to create a decentralized marketplace database, where ideally the production history of every article ever produced would be stored. While the data control stays with the owner, the information would be accessible for every brand, retailer or consumer.
*Blockchains are essentially just indexes of standardised information. In a very simple sense, blockchains are community-generated maps.